Google has recently made the most significant update in its search engine algorithm by the introduction of the Hummingbird algorithm.
Google has recently made the most significant update in its
search engine algorithm by the introduction of the Hummingbird algorithm. With
this update, a concern has grown in the market, whether the update is aimed at
killing the SEO or is there something interesting to note about. Well, with
this update Google has tried to improve the experience of the search engine
users by providing them more realistic results. This update has been considered
as the biggest update from Google after the Caffeine update made to the search
engine algorithm in the year 2010. The utilization of the Google’s Knowledge
Graph helps the search engine provide more conversational and semantic results
as compared to those provided before. So, the SEO is still at a great distance
from being dead, instead optimization experts will need to put more efforts to get
a better ranking in the future.
Knowledge Graph
Knowledge Graph is a project from Google that is in working for
a short time ago, but only a small percentage of searchers have employed it. This
graph is aimed at the identification and highlighting of connections between places,
people and other things along with offering an insight to those connections via
its results. This approach provides results with a more knowledge, which seem
to be provided by a human instead of a coded algorithm. The Knowledge Graph is extensively
used by those searchers, who require in-depth results for their search queries,
offering a huge advantage to marketers, researchers and writers.
The SEO Strategy
The new update is observed as a natural progression of the Knowledge
Graph, which provides results combining its valuable information with the search
capabilities of the engine. Thus, the focus has been shifted from individual
words or keywords to a complete search string as a query that provides appropriate
results. So, you must optimize your website based on the below mentioned guide
to attain more benefit from the search engine results and thus, get your
website ranked better.
·
Conversational
Queries & Long-tail Keywords: The new update now focuses on string and
long-tail keywords based query in spite of splitting it into individual words. As
long keywords attract more conversation rates, thus providing a higher traffic
resulting in a better ranking. So, optimizers now need to create content that
could support string based queries rather than focusing on keywords.
·
Authority:
Google has been considering the authority tool for a long time considering the
authority of both the page and the author. With an emphasis placed on the
content quality, authority becomes more pertinent and relevant. So, you must attach
an authorship with every content that you share, since Google will now deliver the
relevant pages in the results rather than redirection to a title or home page.
·
Mobile
& Voice Search: With the growth of mobile devices and the use of voice
based search options as provided by OS platforms from Google as well as others in
the market, this new update is believed to be a result of Google’s desire to go
mobile. Since, voice search means more conversational queries, so SEO experts need
to focus on conversational content while promoting a website or a web page.
·
Concentration
on Quality: With this update, Google has taken another step forward to kill
bad quality content from being listed in its search results. So, website owners
and optimizers now need to put more emphasis on the content quality that would
be focused more towards readers than the search engine. This provides an option
to business owners to provide more information about their products and thus, gain
more benefit from natural links.
·
Content
Marketing Campaign: Content marketing means promoting content placed on the
website to make it available to more internet users. With the Hummingbird
update, Google has compelled website owners to centre their content at the
front of the site. Sites offering a well-rounded and general approach to a
topic are promoted better, so content marketers need to change their strategy
as well.
The Future
The website owners that depend on a quality content far from
unethical optimizing techniques have a great chance of generating huge traffic through
the Google’s search engine and SEO India agency. Thus, site owners
and marketing professionals should concentrate on a rounded marketing plan for
a relevant content providing useful information with authoritative appearance
for both typed and voice based queries.
